Survey Works
Researchers carry out statistical surveys with a view towards making statistical inferences about the population being studied; such inferences depend strongly on the survey questions used. Polls about public opinion, public-health surveys, market-research surveys, government surveys and censuses all exemplify quantitative research that uses survey methodology to answer questions about a population.
Surveys provide important information for all kinds of public-information and research fields, such as marketing research, psychology, health-care provision and sociology.
CONORG – we have a strong network of field level researchers and so could help companies & Governments decide the impact of any decision, they intend to take.
Transforming
We can transform your business to a revenue-producing asset that lets you work as much or as little as you want.
Survey Methodology
The most important methodological challenges of a survey methodologist include making decisions on how to:
- Identify and select potential sample members.
- Contact sampled individuals and collect data from those who are hard to reach (or reluctant to respond)
- Evaluate and test questions.
- Select the mode for posing questions and collecting responses.
- Train and supervise interviewers (if they are involved).
- Check data files for accuracy and internal consistency.
- Adjust survey estimates to correct for identified errors.
Research beyond the business plan
- Telephone
- Mail (post)
- Online surveys
- Personal in-home surveys
- Personal mall or street
- intercept survey
- Hybrids of the above.
- Cross-sectional studies
- Successive independent samples studies
- Longitudinal studies
- Questionnaires as tools
- Reliability and validity of self-report measures
- Composing a questionnaire
- Guidelines for the effective wording of questions
- Order of questions
Nonresponse reduction
Some researchers have also discussed the recipient’s role or profession as a potential factor affecting how nonresponse is managed. For example, faxes are not commonly used to distribute surveys, but in a recent study were sometimes preferred by pharmacists, since they frequently receive faxed prescriptions at work but may not always have access to a generally-addressed piece of mail
- A short letter is sent in advance to inform the sampled respondents about the upcoming survey.
- The interviewers are thoroughly trained
- Respondent-friendly survey questionnaire.
Competitor research & analysis
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